Repurpose Your Most Valuable Assets: Video Content
Repurposing video content has become an absolute core strategy for building successful video channels today. And without a searchable platform-agnostic archive, a video creator is effectively locked out of their most valuable assets. Cquence makes your valuable footage 10X more valuable.Continue Reading
Why Does Video Editing Software Look The Way It Does?
Have you ever wondered why editing programs look so similar? Out of all the similarities, the most obvious overlap between editing programs is the horizontal timeline. Let’s find out why. Visually speaking, digital time moves left to right. That’s the way it’s been for the last 20 years of editing for audio (ex: Pro Tools, GarageBand, Audacity) and video (ex: Avid, Final Cut, Adobe Premiere). But this hasn’t always been the case. Dating back to actual film, the “vertical pulldown” was overwhelmingly the dominant axis of motion in cinematography and how celluloid initially recorded the moving image. And later iterations of celluloid filmmaking eventually leveraged the “horizontal pulldown”, which was seen in IMAX, VistaVision, and some 35mm consumer and professional still cameras.Continue Reading
Cquence & Adobe Premiere: Your Next Creative Duo
When I think of creative duos, I think of the people: music (Simon & Garfunkel), comedy (Tina Fey & Amy Poeler), film (Martin Scorcese & Robert De Niro).Creative platforms are pairing up too for a creative one-two punch. Good news, today we’re bringing the video duo to you. It’s time to transform your video workflow with your new creative duo: Cquence & Adobe Premiere.Continue Reading
Why We Started Cquence
I fell in love with storytelling the first time I stood behind a camera in 2009. And I’ve been a filmmaker and video editor ever since. I remember that first day wondering for an hour why the camera’s viewfinder was black — only to realize I didn’t take the lens cap off. Learning by creating was the most magical form of expression I had felt in my life, and I was instantly hooked — not just by storytelling but by the tools used to tell stories. There are all types of well-known desktop video editing programs today — Adobe Premiere, Final Cut, Avid, etc… I came up using these programs. But after a decade of using them, I started asking myself “what if the fundamentals are wrong?”Continue Reading